How cool is this? Choosing the right packages, color, and the right car will be so much more fun!

In a world first for point-of-sale augmented reality, ZSPACE in collaboration with Ferrari has created the Ferrari AR Showroom App. This bespoke augmented reality app is uniquely designed to connect and build customer engagement and brand presence in showrooms across Australasia. The AR Showroom App taps into the mythology of Ferrari, its extreme performance cars and advanced technology. It guides the customer through a seven-step walk around, giving them the chance to see under the skin and into the mechanics of these magnificent super cars.

Commissioned by Ferrari Australasia and developed by ZSPACE, this application makes use of the latest 3D tracking technology from Metaio to create the ultimate showroom car experience.

Commissioned by Ferrari Australasia and developed by ZSPACE (